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Gauri Harbola

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Product marketing is becoming increasingly competitive and complicated, which is why efficient and user-friendly product marketing tools are the need of the hour. Needless to say, product managers have a lot on their plate, and it becomes difficult to monitor everything going on in the project. Having a reliable tool to help and guide the team by organising everything for them relieves much of their workload and makes the team work more efficiently. With the right product marketing software, you can kickstart successful marketing campaigns that generate leads and derive profits. But there are so many tools to choose from, how can you select the one that is the best for you? This is why we have brought to you a short review of the best and most popular product marketing tools of 2022, to help you make an informed choice. 1. Monday.com This is a free project and task…

Becoming an associate product manager helps you in working your way up from the ground level to make an impactful career in the product management department. An associate product manager is well versed in various facets of the product department and that information plays a crucial role from the standpoint of one’s objective to have a profound role as a senior product manager or any other specific category henceforth. The roles of an associate product manager pivot around the object of creating improved features of the business ‘product’ (it could also be a service deliverable). This entails collecting and drawing meaningful inferences from data and customer feedback, studying the product details to look for any anomalies, and therefore suggest corrective actions. There are special associate product management programs that are undertaken by some leading tech companies to enhance their repertoire of quality product management talent. These APM programs play a…

The biggest issue students face is choosing their career path. There are too many unique career options, to explore, leaving you all confused with so many options. But you’re not as alone as you think. And, it’s never too late to figure out what skills and qualities you like to develop. Take a look at our list of the top emerging career options in India. Of course, we can’t guarantee that any of them will be the right fit for you, but these new career opportunities will provide a great perspective on how you can use your skills and hobbies to get even more money while doing whatever you love best. Top 10 careers in India 1. Digital marketing Digital Marketing is a new and emerging field of business. It is the usage of the internet and social media platforms to reach customers. In this process, the business has to…

Are you an entrepreneur or an employee? No matter what kind of business you’re trying to start, knowing where you and your business fit into the world are crucial. This guide describes five types of entrepreneurship and how they view business differently. What is entrepreneurship? You might have come across different types of entrepreneurs. So, who are they, or what is entrepreneurship? Entrepreneurship is simply the act of starting a business from scratch. Intending to make money, entrepreneurs come up with ideas and are willing to take risks, such as investing in a new product or company that’s had little to no market traction. Entrepreneurship teaches people how to think outside the box while they’re trying to figure out how they can make a profit. Entrepreneurship is an essential and powerful tool for building successful businesses. Whether you’re looking to start your own business and make a difference, or want…

Excel formulas, functions, and advanced tricks in excel are essential for supply chain professionals. However, if you are not familiar with the useful excel functions and constantly ask fellow supply chain colleagues to help you with simple calculations and formulas, you need some help. Use these excel experts’ tips and tricks to get more out of your Excel skills. Best 12 Basic Excel Tips and Tricks An artistic mind, the ability to brainstorm and invent, and solid technical skills are significant advantages for people in the technical and management sectors. Unfortunately, the environment also requires adhering to standard operating procedures often defined in spreadsheets. But if you use Excel well, it can be a game-changer. To help supply chain professionals get better at what they do, Seekho has compiled MS excel tricks that every supply chain technical professional should know. 1. Forecast creation You can often predict future trends and…

Are you looking for answers to questions like, “how to crack any interview”? Well, in that case, let us tell you that storytelling can help you a great deal. A typical interview question looks like, “tell me about a time when…”. Interviewers use this “tell me about a time when” question to find out how you’ll perform as an employee. Learning to tell stories to this question will significantly improve your interview skills, get you in the door for more interviews, and help you land a job you’re ideally suited for. Today, Seekho will take you through the importance of storytelling in an interview and provide you with some essential tips that will help you to excel in this part and ace any interview. Storytelling – A Powerful & Effective Tool At Helping The Listener Pay Attention. Not the most exciting part to talk about, but still, it becomes essential…

For those of you who don’t know the story of Indian Paints, let us give you some background on the long and rich history of Indian Paints. Previously, consumers in India had no confidence in their ability to apply paint on their walls; they felt DIY was a low-status activity. Contractors made the purchases instead of homeowners. The shops were dark and congested, with countless jars of paint and a miserable shopping experience. Asian Paints, as the category leader, changed that. It recognized that growth required adaptation; they saw an opportunity to change how people viewed paint shopping. So, having said that, we can say that gone are the days of the dark, cramped, and dingy Indian paints store. Asian paints experience center has pioneered an entirely new category of color and home décor stores for expressing color with the Asian paints building color images. Easy-to-use tools and a simple…

At Amazon, they hire people who are ready to have an impact on the world. The company’s management strives to find talent in all possible spheres, including job interviews with ordinary people who would be able to elevate their already high standards and go forward with their competitive careers. For this reason, it is very important for the candidates to have a handful of knowledge Amazon testing interview questions beforehand. Amazon trains a few of its employees to be ‘Bar Raisers’ in the Amazon interview process to ensure that this statement is true. ‘The bar raiser interview questions’ are not a different entity. As candidate evaluators, these Amazon employees essentially take on a second unpaid job for AWS and invest their time evaluating the candidates for the Amazon internship questions. Apart from conducting one of the interviews, a Bar Raiser’s main responsibility is to ensure that every candidate for each…

There is nothing more nerve-wracking than sitting down in front of a potential employer and wondering what you should say. You may know that you should expect various HR round questions for freshers, but you’re not expecting a set of common employment interview questions and answers. To be prepared, review this list of most frequently asked HR internship interview questions and answers to get the ball rolling and get yourself a job. Common HR Questions 1. Tell me about yourself. “Tell me about yourself?” This question is amongst the most basic HR questions and answers. It can be challenging to summarise one’s entire life story or professional background, especially when asked at the last minute. However, with a bit of preparation, you can frame your experiences to address the issues most relevant for the jobs or internships you are applying for. For example, you might say: I am a student…

MBA group discussion is one of the most critical components of the MBA admission process. A successful GD can add the final polish to your application and make all the difference between a “yes” or a “no” from the admissions committee. Unfortunately, despite the intense preparation for placement interviews and group discussions, many candidates face rejection by the recruiters. This rejection is due to a lack of knowledge about effectively tackling group discussion topics for MBA and b) using unsuitable/uninspiring examples or illustrations. You need to understand that GD is a skill that has to be learned, practiced, and cracked over time. And this will not happen in one go. It has to be addressed systematically and with all disciplines. In today’s time, where careers are at stake and competition is cutthroat, it is crucial to have exhaustive knowledge of GDs. So, let’s take you through the complete journey of…