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Gauri Harbola

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Being an e-commerce business, it is highly likely that digital advertising takes up a major chunk of your advertising budget. A forecast predicts that more than 500 billion dollars will be spent on digital advertising alone this year on channels such as mobile ads, search ads, social media ads, native ads, email, display ads, and video. The multitude of advertising channels and the ever-evolving landscape, coupled with the difficult process of tracking channel-specific ROI, has made the digital advertising landscape highly complex and challenging for digital marketers. Add to this the adoption of ad blockers by users, privacy concerns, ad fatigue in users, and the prevalent digital marketing fraud. It will be quite complex to design advertising strategies for your business. Luckily for you, there are certain strategies that you can use to maximise your ROI on digital advertising campaigns while also safeguarding your brand reputation. Let us now discuss…

A product manager oversees all phases of a product’s life cycle, from conception to marketing and pricing. It involves putting the customer & the product first at all times. Because of this focus on the customer, product managers routinely check for items that are better planned and function better. A comfortable understanding of customers and the ability to create personalized solutions for them are more important than ever before in the modern digital environment; when information can be easily found. Established products are quickly replaced by newer and better solutions. Product management initiatives can help do the same, with knowledge and competency of product management KPI. The importance of product management metrics With the use of product management KPI (Key Performance Indicator), metrics for product management can easily be obtained and can be used to make new product strategies to fulfill the desires of the customer. Moreover, through the same…

What is Product Backlog An organized list of projects, features, or other items that need to be finished as part of a more extensive product roadmap is known as a product backlog. You can give developers daily, weekly, or monthly assignments focused on your end goals and helped you create a better product if you have a strong product backlog. Benefits of Product Backlog Using a product backlog has several advantages, such as: It Improves Work Efficiency Development teams may be better equipped to manage their time by ranking jobs according to relevance. As a result, developers might be able to focus more on checking off critical list items and less on separating activities. They can frequently create more deliverables of a high calibre as a result. Encourages Flexibility Product logs frequently alter following the rate of work completion and developer advancement. The product owner may adjust the backlog’s task…

Have you wondered how will you feel if IKEA sent your furniture without a guide about its installation steps? How about setting up your new iPhone 14 without the iOS wizard? In today’s tech-heavy world we are so dependent on software and apps for our daily lives. Without proper documentation, reference or tutorial we can’t use machines, phones, or any software. Even Alexa can’t help with instructions for lack of proper documentation. Thus comes the need for API Documentation. Every API or Application Programming Interface comes with proper documentation and instruction to properly use and integrate the API. In this AP Documentation guide, we will discuss the best practices, how to write API documentation, how to read API documentation and learn with examples. What is API Documentation? Companies of all sizes are heavily relying on APIs lately for their digital transformation. You can see the application boom everywhere. Whether your…

When developing a new product, there are a lot of factors that come into play. It’s not as easy as coming up with an idea and executing it. A well-thought-out strategy can help you achieve any goal that has been set. This is what product strategy does. It helps outline the benefits as well as the problem that is to be solved. Once a strategy has been effectively formulated, it can be used to build the product. It works as a guideline that can be used to constantly assess success throughout the whole process. In this article, we will look at product strategy’s meaning and significance. The Meaning of Product Strategy A product strategy is the process of developing a road map for developing a new product. It addresses several questions, such as: who is the product made for? How will it benefit the product users? What does the company’s…

It’s well-known that all human behaviour – encompassing thoughts, feelings, and behaviours – is a by-product of neural activity in the brain. Using this factor as an advantage when it comes to marketing products to consumers and their responses is an upcoming feature. Simply put, neuromarketing is a field that studies neural activity concerning a stimulus to study consumer behaviour. A variety of neurological and physiological tools are used to gain insight into consumer decision-making processes. So, in this section, we will learn what neuromarketing is, what neuromarketing means, how it can be used in market research, and where it stands in the future. What Exactly Is Neuromarketing And How Does It Work? While this field is still in its early stages, it is an emerging technology that has been used in a variety of ways. What does a consumer do when there is a flood of different brands falling…

Product marketing is becoming increasingly competitive and complicated, which is why efficient and user-friendly product marketing tools are the need of the hour. Needless to say, product managers have a lot on their plate, and it becomes difficult to monitor everything going on in the project. Having a reliable tool to help and guide the team by organising everything for them relieves much of their workload and makes the team work more efficiently. With the right product marketing software, you can kickstart successful marketing campaigns that generate leads and derive profits. But there are so many tools to choose from, how can you select the one that is the best for you? This is why we have brought to you a short review of the best and most popular product marketing tools of 2022, to help you make an informed choice. 1. Monday.com This is a free project and task…

Becoming an associate product manager helps you in working your way up from the ground level to make an impactful career in the product management department. An associate product manager is well versed in various facets of the product department and that information plays a crucial role from the standpoint of one’s objective to have a profound role as a senior product manager or any other specific category henceforth. The roles of an associate product manager pivot around the object of creating improved features of the business ‘product’ (it could also be a service deliverable). This entails collecting and drawing meaningful inferences from data and customer feedback, studying the product details to look for any anomalies, and therefore suggest corrective actions. There are special associate product management programs that are undertaken by some leading tech companies to enhance their repertoire of quality product management talent. These APM programs play a…

The biggest issue students face is choosing their career path. There are too many unique career options, to explore, leaving you all confused with so many options. But you’re not as alone as you think. And, it’s never too late to figure out what skills and qualities you like to develop. Take a look at our list of the top emerging career options in India. Of course, we can’t guarantee that any of them will be the right fit for you, but these new career opportunities will provide a great perspective on how you can use your skills and hobbies to get even more money while doing whatever you love best. Top 10 careers in India 1. Digital marketing Digital Marketing is a new and emerging field of business. It is the usage of the internet and social media platforms to reach customers. In this process, the business has to…

Are you an entrepreneur or an employee? No matter what kind of business you’re trying to start, knowing where you and your business fit into the world are crucial. This guide describes five types of entrepreneurship and how they view business differently. What is entrepreneurship? You might have come across different types of entrepreneurs. So, who are they, or what is entrepreneurship? Entrepreneurship is simply the act of starting a business from scratch. Intending to make money, entrepreneurs come up with ideas and are willing to take risks, such as investing in a new product or company that’s had little to no market traction. Entrepreneurship teaches people how to think outside the box while they’re trying to figure out how they can make a profit. Entrepreneurship is an essential and powerful tool for building successful businesses. Whether you’re looking to start your own business and make a difference, or want…