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In today’s blog, we will discuss some of the skills you need to be a product manager. Product management is a very vast domain. It requires a potent mixture of hard skills and soft skills. We will talk about both skills in this article. Suppose I am a graduate and I want to get into product management. I need specific skills more prominently at the start of my career, while particular skills will be more critical for me when I have two to three years of experience. Now at the start, obviously, you will be working on the product specifications and would require more technical skills. Soft skills are also much needed, but the emphasis should be more on technical skills. When I say you need technical skills, you do not have to be a coder or developer, but yes, a basic understanding is essential; that is precisely what I…

Product discovery is the process of deep understanding your customers to design products that match their needs. It’s an essential step in the design process, for if companies fail to effectively prove or disprove assumptions about their clients and their needs, they could end up developing products that no one needs. Product analytics tools are essential to the process of discovering products. Why is Product Discovery Important? Product Discovery is essential because it aids teams in developing products that are essential in the eyes of their consumers, not just desirable to the product owner. A necessary product meets such an essential and fundamental desire for the consumer that they cannot endure life without. Examples include Google search, smartphones, and duct tape. A lot of them develop into verbs like “Google it.” The benefit is evident: Needs have higher demand and more satisfaction. The main difference between a “need” and a “nice…

Product management is an organizational function that directs every stage of a product’s lifecycle, from development to pricing and positioning. It focuses on the customer and the product first. Product managers advocate for customers and ensure the market’s voice is heard to build the best product possible. Product teams can deliver better-designed, more efficient products by paying attention to the customer. Tech is a fast-paced industry where established products are rapidly replaced by better and more innovative solutions. This means there is a greater need for product managers to have a deep understanding of customers and provide tailored solutions. Product management is where it all comes in. As a product team member, I have had the opportunity to work with product managers daily and interview dozens more about their roles. Despite all the advice, I have learned many ways to apply product management principles. Each product is unique, and each…

Beginning your job search and preparation for the same, you must have come across various suggestions about how to approach the preparations.  A popular choice among candidates is to solve guesstimates to prepare for the target job and company, especially as it is becoming a trending set of questions in consulting interviews. There are numerous platforms available where one can find these questions and guides. The most important thing to be kept in mind while trying to learn to solve guesstimates using this method is to find the right set of questions for the target profile and not just go for random online questions. What is a Guesstimate? Guesstimate is a mix of guess and estimate, which also refers to an educated guess. We make a guesstimate when there is enough information to avoid making a wild guess but not enough information to create a statistically valid estimate. For example,…

Today’s article will cover a product requirements document or PRD and share five things to remember when writing this document. If you are applying to associate product manager roles or product internships, PRDs are something that you will be asked about during interviews to share a personal experience.  A few years ago, I was applying to Associate Product Manager Programs or APM. During my interviews, I was asked what a PRD is and how to build a product spec. I had no clue back then what a PRD was because I was not exposed to that in any of my classes in college.  And this is one of the main reasons that motivated me to put this article together so that whenever you’re asked what a PRD is, you can answer that question successfully. If you’re currently a PM or transitioning into this role, this video will help you build…

Product marketing is becoming increasingly competitive and complicated, which is why efficient and user-friendly product marketing tools are the need of the hour. Needless to say, product managers have a lot on their plate, and it becomes difficult to monitor everything going on in the project. Having a reliable tool to help and guide the team by organising everything for them relieves much of their workload and makes the team work more efficiently. With the right product marketing software, you can kickstart successful marketing campaigns that generate leads and derive profits. But there are so many tools to choose from, how can you select the one that is the best for you? This is why we have brought to you a short review of the best and most popular product marketing tools of 2022, to help you make an informed choice. 1. Monday.com This is a free project and task…

Preparing for a product manager position interview can be a bit overwhelming. With so much information to absorb, it can be easy to feel overwhelmed or off-track. Product managers are a crucial part of any company. They’re responsible for making sure the company’s products meet customers’ needs and expectations, and they need to be able to lead teams to do so. With Paytm at the centre of your career search, we’ve compiled this handy guide to help you upskill, learn and prepare for your next interview. What does a Product Manager do? Product managers are responsible for understanding customers’ needs, defining products and managing the products throughout their development and lifecycle. They work with designers and engineers to bring products to market that meet users’ needs. Product management is a critical role in any organisation, and it’s especially important in the context of a startup. The product manager is responsible…

https://www.youtube.com/watch?v=HLVVnn0KAt4 Hey guys, I am Shrey, a product manager at Seekho. I will be doing a series of posts on my experience as a Product Manager and the lessons I’ve learned in my two and half year journey! So let’s start by discussing how you can make a career in product management. I will cover everything from what exactly product management is to the day-to-day responsibilities of a product manager. What is Product Management Before starting, I want to ask you guys what you think is the most crucial role of a product manager. It’s solving the problem of the user. Of course, many others are involved, like the marketing, operations, and business teams. Still, the product manager is solely responsible for ensuring that the users are SATISFIED OR HAPPY and their problem is solved. So, let us take an example to understand this better. Suppose you are the product manager of…