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Introduction Product Manager (PM) and Associate Product Manager (APM) are one of the best-paying jobs right now. But are you aware of the work they do? Read on to find out what they do and how much they earn. Product Manager (PM) A PM’s job is to ensure a product matches an organization’s broader strategy and goals. Their responsibility is to deliver a unique product that fulfills a market demand and offers a promising economic opportunity.  Factors that Affect Product Manager Salaries in India In India, the beginning salary for a PM is around Rs. 6 Lakh per year. As a minimum requirement, a PM must have at least two years of experience. On the other hand, the maximum annual remuneration for a PM is Rs. 35. Lakhs.  A Product Manager’s compensation in India is mainly influenced by four factors: 1) Firm The compensation of Project Managers directly depends on…

With the increase in competition in the business world, recruiters are looking for product managers who can think out of the box to create innovative solutions. Recruiters look for talents with real-time problem-solving abilities when interviewing for a product manager position. Candidates are asked questions regarding case studies to evaluate their knowledge and understanding of the real-time market. To answer the questions effectively, you must know the strategies and technologies related to product management case studies. How Will Product Management Case Studies Help You Develop Product Management Skills? To become a product manager, you should understand the niche market thoroughly. You should look for training programs that expose different products in different industries. Typically, in an interview, hiring managers will give you a market situation and ask questions on strategies, techniques, and solutions you can create to solve user problems or improve an existing product. To showcase your multi-market ability,…

You might be wondering if it’s essential for a product manager to learn SQL. Today, we’ll talk about the benefits of learning SQL and how it can help you become a better product manager. Many people don’t know this, but knowing SQL can benefit PMs, so stick around and know why. The Power of Data Let us first understand the power of data. It’s painful. It’s brutal and a little sadistic, but it’s beautiful. Data is a Product Manager’s best friend. Without the data, they can’t make decisions and efficiently carry out their work. The most important information for any decision should come from analyzing numbers gathered through tracking users’ behaviour on an app. Product Managers are comfortable using third-party tools like Mixpanel and Google Analytics to get their data. However, when it’s time to interact with databases directly, they often rely upon other people before meeting stakeholders or creating…

The business world was dramatically transformed in two years, from 2020-2022. Now, as the threat of the pandemic recedes, the world has entered what is called a New Normal. This article will focus on what this has meant for B2B product management processes and protocols. As will be evident, while there are radical departures in some areas, the emerging techniques are, in many ways, an evolution of the core aspects that have been perfected over time. Core Processes in Building a B2B Product Therefore, a quick glance at what is involved in building a B2B product is essential. Let’s start with a basic definition – product management involves formulating a strategy for creating, testing, launching, and commercializing a new product. The stages of B2B product development include: Identifying a gap or pain point Correctly identifying a massive gap in the market is a critical starting point. Look for a problem that most users find…

Hey people, The first thing you should know about a product roadmap is: that you need it. Really. One of the most valuable ways to manage the risk of failure and reduce the time taken to build successful products is by making a product roadmap followed throughout its lifecycle by developers, managers, and users. A Product Roadmap can be a communication tool for product managers, designers, developers, and users. Also, it can help clarify how different pieces of information fit together to define the actual value of your product. Today’s post would essentially talk about a product roadmap, why it is important, and how you can make one. But, first things first. What is a Product Roadmap? Let’s think about it this way; a product roadmap is a high-level, visual summary that maps out the vision and direction of your product over time. It is a statement of intent. It…

Hey everyone, Yes, it’s true. If you’re looking to break into product management, then learning about the role of an APM is a great place to start. You must have many questions about who APMs are, their roles and responsibilities, what educational qualifications and skills you need, the role of internships, how you can start preparing if you are currently in college, etc. That’s what we’ll discuss. In today’s post, we will cover everything related to APMs. Who is an APM? APM is an acronym for Associate Product Manager. APMs are responsible for defining and managing the products their company offers, making them integral to the success of any business. Keep reading if you’re interested in learning more about this exciting career opportunity! Now, addressing the fundamental question like always, What do APMs do? Roles and responsibilities of an APM In simple terms, an APM does everything that a product…

Hey everyone, Guesstimates are an essential aspect of Product Management interviews. Today’s post discusses how you want to solve a guesstimate and the approach that you would take. We’ll also take an example to show this to you.  Let’s start with this fundamental question.  What are Guesstimates? As the name suggests, it is estimating something by guessing, and that estimate should be done analytically and logically. Guesstimates are essential in a PM role, not just as an interview question. So as a PM, whenever you’re working on a new feature or say you’re planning to build a new vertical, guesstimates are very important because they help you forecast your feature or product’s impact. Let’s say you want to build a chatbot feature for Swiggy (though Swiggy already has a chatbot feature, let’s assume that you have to develop it).  You will have to estimate how much it will impact product…