Author

Ajeet Singh Kushwaha

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Product discovery is the process of deep understanding your customers to design products that match their needs. It’s an essential step in the design process, for if companies fail to effectively prove or disprove assumptions about their clients and their needs, they could end up developing products that no one needs. Product analytics tools are essential to the process of discovering products. Why is Product Discovery Important? Product Discovery is essential because it aids teams in developing products that are essential in the eyes of their consumers, not just desirable to the product owner. A necessary product meets such an essential and fundamental desire for the consumer that they cannot endure life without. Examples include Google search, smartphones, and duct tape. A lot of them develop into verbs like “Google it.” The benefit is evident: Needs have higher demand and more satisfaction. The main difference between a “need” and a “nice…