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Hey everyone, Product Management, to be very honest, is not exactly what there is on the internet. Hence we’re here to break this down into small and easier components to help you transition into being an awesome product manager. In today’s blog, we’ll present insights we’ve gathered from Gautam Mahesh, Product Head @Decentro, who’s been a lifelong follower of Product Management and product management professionals for 9+ years. https://www.youtube.com/watch?v=OSZzpfM5Y1s Watch the full video on Product Frameworks by Gautam Mahesh In this blog, we will understand the basics of some of the frameworks that you will see in product management. What are Frameworks in a Product Management Context? Most people typically use product frameworks to prioritize features, identify the right set of problems to solve, or even weed out the ones that might not have much impact. Frameworks are usually standardized everywhere, be it online, offline, in literature, books, etc., but they must be applied…

In today’s blog, we have insights on ‘What do Product Managers do’ from Pushpak Teja, currently working in the product strategy team at MoEngage. He has five plus years of work experience in B2B SaaS companies across software development and product management. The Classic PM Venn Diagram This Venn diagram is one of the prevalent questions or diagrams you will see when somebody describes Product Management. An interesting article, ’10 Venn diagrams that describe product management’, is also a good read. Manage a Team to Take Action on Necessary Features Product managers primarily work with these three teams: your design or UX team, your tech team, your engineering team, and your business folks.  You get your business goals. For example, in your quarterly or annual plans, your business tells you that this is what you want to focus on, say to increase the number of customers you have by 100%.…

In today’s blog, we will discuss some of the skills you need to be a product manager. Product management is a very vast domain. It requires a potent mixture of hard skills and soft skills. We will talk about both skills in this article. Suppose I am a graduate and I want to get into product management. I need specific skills more prominently at the start of my career, while particular skills will be more critical for me when I have two to three years of experience. Now at the start, obviously, you will be working on the product specifications and would require more technical skills. Soft skills are also much needed, but the emphasis should be more on technical skills. When I say you need technical skills, you do not have to be a coder or developer, but yes, a basic understanding is essential; that is precisely what I…

Product discovery is the process of deep understanding your customers to design products that match their needs. It’s an essential step in the design process, for if companies fail to effectively prove or disprove assumptions about their clients and their needs, they could end up developing products that no one needs. Product analytics tools are essential to the process of discovering products. Why is Product Discovery Important? Product Discovery is essential because it aids teams in developing products that are essential in the eyes of their consumers, not just desirable to the product owner. A necessary product meets such an essential and fundamental desire for the consumer that they cannot endure life without. Examples include Google search, smartphones, and duct tape. A lot of them develop into verbs like “Google it.” The benefit is evident: Needs have higher demand and more satisfaction. The main difference between a “need” and a “nice…

Product management is an organizational function that directs every stage of a product’s lifecycle, from development to pricing and positioning. It focuses on the customer and the product first. Product managers advocate for customers and ensure the market’s voice is heard to build the best product possible. Product teams can deliver better-designed, more efficient products by paying attention to the customer. Tech is a fast-paced industry where established products are rapidly replaced by better and more innovative solutions. This means there is a greater need for product managers to have a deep understanding of customers and provide tailored solutions. Product management is where it all comes in. As a product team member, I have had the opportunity to work with product managers daily and interview dozens more about their roles. Despite all the advice, I have learned many ways to apply product management principles. Each product is unique, and each…