The MBA in marketing degree is one of the most coveted and sought-after specialisations by students from a business and non-business bachelor’s academic background. It is a two-year post-graduate degree where students learn the technical and soft skills required by a marketing professional.
The MBA in marketing degree opens up the door to endless possibilities. With this specialisation, students can look forward to lucrative career options in diverse fields. The typical job role of an MBA in marketing graduate involves promoting a company’s product and services through different offline and online channels. They craft marketing strategies to help the company gain visibility and increase sales.
Here is a look at some available career options for students after an MBA in marketing.
A brand manager is responsible for creating and maintaining the overall brand identity that resonates with the target audience across various channels. They help develop and shape the company’s vision, mission, and goals and create marketing strategies that can effectively communicate them to the customers.
They work with sales, advertising, and customer relationship managers to develop marketing strategies to enhance brand value.
This is one of the most exciting and challenging senior-level positions candidates can find themselves in after completing their MBA in Marketing.
The average salary of a brand manager is INR 12,68,806 per year in India, as per Glassdoor.
A product manager is responsible for making decisions about developing a product (or products), including marketing strategies that align with the customer’s needs.
They are involved in every strategic process throughout the development cycle, from research, ideation, trials, crowdsourcing, and deployment. They work with and lead multiple teams involved in product development, like engineering, designing, and marketing.
It is currently one of the most popular career options candidates choose after completing an MBA in marketing. As per AmbitionBox, the annual salary of a product manager in India ranges from INR 5,80,000 to INR 35,00,000.
Media managers are responsible for creating and executing marketing and advertising strategies that help create a positive image of the product among the media. They are also responsible for communicating and developing strategic, long-lasting relationships with media personnel.
Other similar roles related to media management include public relationship manager, media planner, and media strategist.
The average annual salary of a media manager is INR 7,50,000.
Digital Marketing Manager
The digital marketing manager is tasked with handling online marketing operations. The role of a digital marketing manager has become vital in today’s digital internet world.
They work closely with other professionals involved with digital marketing, like content writers, content planners, social media managers, and pay-per-click experts, to shape an effective marketing strategy that can attract customers online.
An MBA in marketing helps explore the digital marketing domain at a senior management level.
The national average salary of a digital marketing manager is INR 7,07,423.
The sales team is closely linked with the marketing team and is responsible for selling the company’s products and services to clients. The sales manager is responsible for utilising the marketing strategies effectively and using them to sell the product to meet the targets.
Sales managers are also responsible for setting sales quotas, identifying new sales opportunities, hiring, evaluating, and training the team members.
AmbitionBox says a sales manager in India earns an average annual salary of INR 4,90,000.
Market Research Analyst
The role of a market research analyst primarily involves conducting market research to gather data that can help improve product development, marketing, and sales. They collect and analyse customer choices, market trends, and other data to help the company sell its products effectively to the target audience.
A product’s success (or failure) largely depends upon the data collected and analysed by the market research analyst.
This role primarily focuses on the technical and analytical skills taught in a marketing course during the MBA.
The average annual salary of a market research analyst in India is INR 3,33,364 per Payscale.
Business Development Manager
Business Development Managers are responsible for creating new opportunities that can lead to business growth. They must set business objectives and strategies, plan product positioning, generate leads, enhance business operations, maintain customer communication, and improve brand reputation.
A career as a Business Development Manager is perfect for someone outgoing, loves working with people, and is interested in product selling.
The annual salary of a Business Development Manager in India ranges from INR 2,50,000 to INR 15,00,000, based on the organisation, skills, and experience.
Customer Relationship Manager
As the title suggests, customer relationship managers work exclusively and directly with customers. They are responsible for maintaining a healthy and positive relationship with customers.
They are required to attend to the customers, answer their doubts and queries, and influence them to buy more products and services from the company. Moreover, they must communicate with the customer regularly and offer discounts, samples, and gifts, which can help maintain customer trust and loyalty.
This role primarily uses a candidate’s soft skills developed during the MBA in marketing course study.
The national average salary of a customer relationship manager in the country is INR 6,68,330, as per Glassdoor.
Thus, candidates have no shortage of exciting, high-paying career options after completing an MBA in marketing. They can easily find jobs in marketing and advertising agencies, big and small, throughout the country. Moreover, they can also land a job at major companies like Facebook, Google, Accenture, Amazon, and Deloitte, to name a few.
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