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The MBA in marketing degree is one of the most coveted and sought-after specialisations by students from a business and non-business bachelor’s academic background. It is a two-year post-graduate degree where students learn the technical and soft skills required by a marketing professional. The MBA in marketing degree opens up the door to endless possibilities. With this specialisation, students can look forward to lucrative career options in diverse fields. The typical job role of an MBA in marketing graduate involves promoting a company’s product and services through different offline and online channels. They craft marketing strategies to help the company gain visibility and increase sales. Here is a look at some available career options for students after an MBA in marketing. Brand Manager A brand manager is responsible for creating and maintaining the overall brand identity that resonates with the target audience across various channels. They help develop and shape…

As you embark on your marketing journey, you must be on the lookout for guidance on the best marketing books to study and significant marketing courses to pursue to upskill yourself. This article is a one-stop solution to all your requirements. We provide a list of five suggested reading for aspiring marketers. We also recommend five helpful courses to learn and master different marketing disciplines.