An effective SEO strategy means optimising all the elements of any content on a webpage to organically rank on the search results page.
Search Engine Optimization is not about making the search engines happy. It’s about making the audience happy, and search engines will take care of your webpage.
What are those elements? Why do they matter in SEO? How can you optimise them? We will answer all these questions in this blog. Read on.
Types of SEO Strategy
- On-Page SEO:
On-page SEO means optimising the content ON the website/webpage to improve the search rankings. Keyword Research and optimisation are crucial parts of this process. Updating the Content from time to time also helps ensure that the content on the site is fresh and the search engines can rank it.
- Off-Page SEO:
As the name suggests, it’s about the things outside the website or webpage. It’s about what people talk about your content in the outside world – on social media, different PR pages (maybe), and other types of backlinks you get for your webpage. More on this later in the article.
- Technical SEO:
Technical SEO focuses on the website’s backend architecture, like the code. It is crucial because the search engines care about it as much as the audience. It helps decide the Domain Authority (DA), backlinks, and social shares.
How to make a killer SEO strategy for 2023?
Let’s look at a step-by-step procedure to create a fantastic SEO Strategy for 2023.
Step 1: Goal-Setting
Business owners want to scale and succeed in all areas. It is understandable. But to create any good strategy, you need to have clearly defined goals.
It means choosing 1-3 key metrics for your goals, defining them, creating a detailed plan to achieve them, executing it, and analysing the efforts to understand where you can optimise to reach that ideal number.
Step 2: Competitor Analysis
Understanding what’s working in the market can save you time and improve your efforts. That’s why competitor analysis is necessary. It helps you understand what your audience already likes in the industry and why they like it.
What should I look for in my competitors?
- Organic search rankings
- Online reviews
- Blog strategy and Social media
- Page load speed and User experience
- Site health and Mobile-friendliness.
You can use tools like Ubersuggest.com to analyse the domain of your competitors.
Competitor Analysis is not equivalent to plagiarism, so one must be wary of the myths around the term.
Step 3: Keyword Optimisation
Keywords are the terms you use in the website copy. For example, in this blog, a few keywords are “killer SEO strategy,” “SEO strategy,” “SEO,” “SEO strategy for 2023,” etc.
Obviously, the more frequently the keywords appear on a website, the higher the search rankings. But it doesn’t mean that I will stuff the entire article with these keywords (called Keyword Stuffing)
Search engines have become smarter with time and now give more importance to value addition. A keyword shouldn’t appear more than once in a 200-word copy, i.e., 0.5% times.
Also, think about the Search Intent, i.e., “What would my audience put in as a search query to find this piece – blog/website copy, that I’m writing?”
A few sites to help you with keyword research are Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner, SECockpit, Keywords Everywhere, Moz, KeywordTool.io, etc.
Step 4: Link Building/Backlinking
Link Building is when other pages on the internet add a link to your webpage. The linker could be a webpage from a different website or another page of your website.
Step 5: Mobile SEO
India had 1.2 billion mobile subscribers in 2021, out of which 750 million are smartphone users. (1) Mobile SEO will ensure you don’t miss out on that huge market.
In fact, Google is using a mobile-first indexing strategy, meaning Google will first rank your website for the mobile version before the desktop version.
You need to keep in mind only some additional factors besides the ones mentioned above, like monitoring page speed, responsive website design, etc.
Step 6: Compress your Media Files
Because as the business and website grow, you’ll have more and more media files.
Compressing them saves space and the bandwidth they consume for loading, thereby improving the site speed.
It’s useful for both desktop and mobile as people prefer faster-loading websites. A good rule of thumb is to keep the file size in KBs (Kilobytes).
Step 7: Track and Analyse
It’s time to measure the metrics decided in the first step. Track these 1-3 key metrics consistently, analyse if your strategy is working, and find out what is working and what isn’t.
Try asking these questions to analyse your SEO Strategy:
- Why is something working?
- Why is something not getting results? Is the strategy incorrect, or am I not executing it properly? Has it worked for others in the past?
- How can I make it better? How can I improve the search engine rankings?
- What are the other areas where I can improve the SEO Strategy?
Brainstorm this with your team and optimise your SEO Strategy in 2023.
Step 8: Stay up-to-date with the Best SEO practices in the Industry
This step is a no-brainer. However, keeping in touch with the latest algorithm updates will help you optimise websites further and understand what matters to the search engines.
Follow industry experts like SEO 101, Google, Moz.com, Search Engine Watch, Webmaster World, Search Engine Journal, Search Engine Land, etc., for more insights into SEO Strategy.
To upskill yourself and stay updated with the latest SEO updates and best practices in the industry, Join Seekho Select Membership to learn Digital Marketing or you can download the Seekho app.