An effective SEO strategy means optimising all the elements of any content on a webpage to organically rank on the search results page. Search Engine Optimization is not about making the search engines happy. It’s about making the audience happy, and search engines will take care of your webpage. What are those elements? Why do they matter in SEO? How can you optimise them? We will answer all these questions in this blog. Read on. Types of SEO Strategy On-Page SEO: On-page SEO means optimising the content ON the website/webpage to improve the search rankings. Keyword Research and optimisation are crucial parts of this process. Updating the Content from time to time also helps ensure that the content on the site is fresh and the search engines can rank it. Off-Page SEO: As the name suggests, it’s about the things outside the website or webpage. It’s about what people talk…