Product marketing is becoming increasingly competitive and complicated, which is why efficient and user-friendly product marketing tools are the need of the hour. Needless to say, product managers have a lot on their plate, and it becomes difficult to monitor everything going on in the project. Having a reliable tool to help and guide the team by organising everything for them relieves much of their workload and makes the team work more efficiently. With the right product marketing software, you can kickstart successful marketing campaigns that generate leads and derive profits. But there are so many tools to choose from, how can you select the one that is the best for you? This is why we have brought to you a short review of the best and most popular product marketing tools of 2022, to help you make an informed choice.
1. Monday.com
This is a free project and task management application that product marketing teams can use to develop and control campaign processes. It includes simple templates that you may utilise when making projects. If you’re managing several product marketing campaigns at once, this function could save you a huge amount of time. You don’t need to create additional accounts with Monday.com to share dashboards with non-members, and you have control over what they can and cannot do. When working with freelancers, this feature can be very beneficial for your team.
2. Hotjar.com
Hotjar.com is a great tool to observe how users interact with your website. You can document meetings and screen recordings, and conduct polls and surveys. Additionally, you can use it to examine where visitors click on your site, which buttons they push most frequently, how far down they scroll, and other actions they take while on your page.
If you want to assess the effectiveness of your website and identify areas for improvement, this is a fantastic tool. So you can definitely use Hotjar as a product marketing tool for learning more about the people who visit your website.
3. Hubspot
Hubspot is a product marketing tool that is quite useful for small businesses. It has a user interface that is easy to navigate and a crystal clear layout that can be read and interpreted with very less training.
This app provides a clear view of all your prospects, leads, and current clients, which is one of its special features. You can quickly identify the marketing channels that influence potential clients to act, the potential clients you should get in touch with, and the best time to do so.
4. UserTesting
With UserTesting, you can get a comprehensive and first-hand bird’s eye view of your client’s experiences. You can use it to learn user behaviour by setting up simple tasks for them and analysing how they finish them. It then provides testers, schedules sessions, and gives test analytics within a few hours. It is the ultimate tool that helps in gathering customer feedback and saves a lot of time.
5. Amplitude
Amplitude is essentially an analytic tool that requires some amount of training before utilising it. However, its easy interface, and ability to centralise all your product and customer data and organise them makes it one of the best analytic tools available. It also complements your work done on Google Analytics and helps you gather deep information such as cohort analysis, user lifecycle, conversion rate, and revenue reports.
6. Slack
Slack is a messaging service, which can be used by marketing managers to communicate with their team members and partners. It has excellent file sharing capabilities, allowing you to easily share important materials that will assist your team in doing their job well. You may also use it for real-time messaging and set up notifications to be notified when your team members require assistance. It is of great help and saves time when you need to work with multiple people on a large number of projects at once.
7. Crayon
Crayon is a great app for competitor analysis. It goes so far as to catch pages added and removed, and page updates, and notifies you when competitors change their websites. It even shows you a detailed before-and-after comparison, which helps you update your marketing strategy. Although you can do a lot of things with this app and it essentially gathers all competitor data, it only provides the data that is relevant to you, which can save your team a lot of hours.
8. Buffer
This is a social media management application that helps you publish content across different marketing channels. Although it is helpful for all managers, it is ideal for those who want their social media publishing system automated. With Buffer, you can schedule posts across different platforms, collaborate on the content and track all the social media campaigns in one place. It is a great way to save time on social media tasks.
9. BuzzSumo
This is a unique application that provides product managers insight into popular content. It is often difficult to create engaging content that prompts users to click on the product link, which is why BuzzSumo is the ideal tool to help you create your own share-worthy content. It helps enhance your content for product marketing campaigns.
10. Segment
This is a great tool for sending and collecting customer data and helps you integrate with 500 apps. Collecting data from customers and sending it to other applications like Google Analytics becomes much easier with Segment. This makes it easy to analyse the entire data in one place and makes Segment a powerful product marketing tool.
Conclusion
These are some of the top product marketing tools of 2022 that you can use to create successful campaigns and generate leads. We, at Seekho, have developed a large number of online courses to get you started on your journey to becoming a successful marketer. Check out our Step-by-step Recruitment Guide for an Associate Product Manager to gain some insights into managerial hiring. If you are interested, you can also check out our blogs including- What is Data Product Management – Role, Responsibilities, and Skills to upskill yourself.
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