With the advent of the internet, cold emailing has become a popular way to reach potential customers. But, if you don’t do it right, it can be a waste of your time. Cold emails are sent to recipients without making any prior contact with them. While it might sound off-putting, sending one can have several benefits. 

Cold emails can help you reach new customers, build relationships with potential partners, and more. Of course, crafting a successful cold email isn’t always easy. 

Luckily, some tried and tested methods can help you write emails that will get read (and responded to). 

We’ve put together this list of 10 tips on how to write a cold email that’ll fetch you results. From understanding your audience to crafting a compelling subject line, we’ll cover everything you need to know, to make your next cold email campaign successful.

1. Research & Define Your Target Audience

Before you start writing your cold email, it’s essential to do your research and target your audience correctly. Who are you trying to reach out to? What is their position within the company? What are their interests?

It’ll help you create a more targeted email that’s more likely to get a response. Without this critical step, your email will likely fall on deaf ears. By taking the time to understand who you are writing to and what they are looking for, you can dramatically improve your chances of success.

2. Keep Your Email Short

If you want to get your point across in a cold email quickly and efficiently, keep your sentences short and to the point, avoiding unnecessary details. It’ll show that you’re respectful of the recipient’s time and confident in what you have to say.  

3. Personalise Your Email

Nobody likes to feel like they’re just another number, so take the time to make your email feel personal. 

Generic templates and copy-and-paste messages are ineffective means of writing a cold email, as they’re often impersonal and fail to address the recipient’s specific needs. By adding a personal touch, you’ll be more likely to grab the attention of your intended recipient and have a better chance of getting a response.

Your email should be tailored to the individual recipient, with a clear message that outlines the benefits of taking the desired action. 

4. Offer Something Of Value

While writing a cold email, it’s essential to offer something of value to the recipient. It could be as simple as helpful information, an exclusive offer, or a free product or service trial. 

By offering something of value, you increase the chances of the recipient reading and responding to your email. You just have to ensure you offer something that will entice them to read further.

5. Have A Strong Subject Line

Your subject line is the first thing the recipient will see, so ensure it’s strong and catches their attention. 

A strong subject line will pique the recipient’s interest and encourage them to open the email. It ensures that your email stands out from the rest and gets opened by the recipient.

Avoid using generic phrases like “just wanted to reach out,” and keep the subject line short and to the point. Also, don’t mislead users with inaccurate content. 

6. Get Straight To The Point

Writing a cold email can be challenging – you want to make a good impression but don’t want to waste the recipient’s time. The best way to do this is to get straight to the point in your email. 

Why? Because a cold email is sent to a recipient who’s not expecting it. 

So, don’t beat around the bush. State your purpose for writing and give the recipient the information they need.

7. Keep Your Email Polite And Professional

Email etiquette is essential to follow whether you’re emailing a colleague or someone you don’t know. It’s vital to make a good impression. This will help ensure that your email is read and responded to positively.

8. Keep It Simple!

Avoid using too many exclamation points or other “salesy” language when writing headlines. It can make your headlines seem less credible and trustworthy. In addition, it can turn off potential customers and make your business seem less credible. Instead, focus on using clear and concise language to convey your message.

9. Proofread Before Sending

Email is a quick and easy way to communicate with co-workers, clients, and others. However, it’s essential to proofread your email before sending it, especially when writing a cold email. It’ll ensure that your email is free of typos or grammatical errors. Taking the time to proofread your email before sending it can significantly affect how the recipient receives it.

10. Follow-Up 

Knowing what to do after sending a cold email can be challenging. You don’t want to seem too pushy, but you also don’t want to let the opportunity slip away. 

The best thing to do is follow up with a short, polite email a few days after your initial contact. Thank them for their time and express your interest in hearing back from them.

Following up allows you to reiterate your key points and ensure that your message was received loud and clear. Plus, it shows that you’re interested in the person you’re emailing and are willing to take the extra step to connect. 


Cold emailing can be a powerful way to connect with potential customers.

Tips on how to write a cold email can make a big difference in getting your message across to the right person. By following these tips, you’ll ensure that your emails are received positively and that you build a strong relationship with your potential customers.

If you want to improve your cold emailing skills, join Seekho Select Membership today. With events dedicated to getting the most out of your email campaigns, you can start seeing better results from your cold email campaigns.

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