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"Churn rate is the percentage of customers who stop using a product or service. It is one of the key metrics for SaaS companies. This article will help you understand churn rate, why it matters and how to lower it. How do I calculate churn rate? In case of subscriptions, we can calculate churn by simply dividing cancellations in a month by total number of subscribers i.e. 1 cancelation / total no. of subscribers = X% churn. "
*Please ensure the reporting is done in the right spirit.
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