Activation

Understanding the differences between B2B and B2C can help you to understand the differences between product management in the two industries. Let's take a look at some of the main differences and similarities in product management.

Many people change careers from Consulting to Product. But what is the best way to do it? Here's how one person made the transition.

After the activation of new users by persuading them to take action, we will want to monitor how many of these users are continuing to show interest in our product. They could accomplish this by returning to our product over a period of time, visiting our website, opening our company's emails, or subscribing to your RSS feed. All of this is part of the retention channel, where as when people suggest our company or product to friends and coworkers, it is called as the referral stage.

"We all know the definition of marketing channels. But while finding the right channel for your product, you need to think out-of-the-box and also consider these questions - * Who are my customers? * What is their lifestyle like? * Where do they spend time online? * What makes them buy things? Today, you have a lot of options to promote your product. It is really difficult to choose which channel will work for your product.

A well designed product is one that is easy to understand, easy to use and is pleasing to the eye. There are many aspects to consider and here are a few tips on how to ensure that your product is well designed.

The role of Product Management varies a lot depending on the company and the specific industry. If you're hiring for a Product Management role, these are the qualities that you should look for when you're hiring the right candidate.

Every company wants customers for life. A customer for life is a happy, satisfied and loyal customer who keeps coming back to you because they had such positive experience with your brand. Some businesses make it their goal to turn every single client into a fan and an advocate of the business.

"The requirement to define genuine revenue targets for our users is the final element of the AARRR methodology. The measure describes a customer's total revenue over the course of their lifetime. Calculate the client lifetime value by using the following formula: Average revenue per client * (1/churn rate) = Customer lifetime value