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AARRR Framework

Acquisition — “Where Are Our Users / Customers Coming From?

The initial stage of the customer life cycle is acquisition. It's all about introducing yourself and your service to potential clients. The key to customer acquisition is to discover the proper customers, not just any consumers. It takes two steps to find the proper clients. Step 1: Identify your target market. Step 2: Determine the location of your clients.

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By Ishwarya Srinivas Director of Product(Growth)

2

Acquisition — “Where Are Our Users / Customers Coming From?

The initial stage of the customer life cycle is acquisition. It's all about introducing yourself and your service to potential clients. The key to customer acquisition is to discover the proper customers, not just any consumers. It takes two steps to find the proper clients. Step 1: Identify your target market. Step 2: Determine the location of your clients.

53 Views

By Ishwarya Srinivas Director of Product(Growth)

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The AARRR framework was created by Dave McClure, a Silicon Valley investor and founder of 500 Startups. Many startup companies, according to McClure, are easily distracted by superficial indicators like social media likes. McClure set out to accomplish two things with AARRR. First, show new businesses how to reduce their emphasis to only those measures that have a direct impact on their company's health.

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