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The terms "customer experience" and "customer service" are frequently used interchangeably, however, they are not interchangeable. Simply put, customer service is a component of the total customer experience. The entire journey a customer experiences with our brand, from initial awareness to post-purchase care, is referred to as customer experience. Customer service refers to a single instance of this experience during which a customer seeks assistance and support.
*Please ensure the reporting is done in the right spirit.
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