Marketing

(SEM) Search Engine Marketing

Any approach used to boost a brand's search visibility or make a brand appear more frequently in search is referred to as search marketing. It could involve a paid search engine marketing (SEM) campaign, an organic SEO strategy, or both. The process of adopting these paid tactics to boost search exposure is known as SEM, or search engine marketing. Previously, the term "search engine marketing" was used to refer to both search engine optimization (SEO).

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