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The size of a potential market can be estimated using Market Penetration. New entrants to the sector may be encouraged if they can achieve market share or a percentage of the total number of prospective customers in the industry if the overall market is vast. To put it another way, market penetration can be used to evaluate an industry as a whole and analyze the possibility for enterprises inside it to obtain market share or increase revenue through sales.
*Please ensure the reporting is done in the right spirit.
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