Sales Techniques

How is forecasting better with CRM vs. other methods?

"Forecasting is the process of estimating future demand for a product. It is done in manufacturing and operations management in order to optimize production planning, inventory control and purchasing decisions. The accuracy of forecasting will have a direct impact on the performance of any organization but only if it is done right. However, conventional forecasting methods are both time-consuming and costly. CRM has been proven to be one of the most effective tools for improved forecasting.

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