It’s well-known that all human behaviour – encompassing thoughts, feelings, and behaviours – is a by-product of neural activity in the brain. Using this factor as an advantage when it comes to marketing products to consumers and their responses is an upcoming feature. Simply put, neuromarketing is a field that studies neural activity concerning a stimulus to study consumer behaviour. A variety of neurological and physiological tools are used to gain insight into consumer decision-making processes. So, in this section, we will learn what neuromarketing is, what neuromarketing means, how it can be used in market research, and where it stands in the future. What Exactly Is Neuromarketing And How Does It Work? While this field is still in its early stages, it is an emerging technology that has been used in a variety of ways. What does a consumer do when there is a flood of different brands falling…