Being an e-commerce business, it is highly likely that digital advertising takes up a major chunk of your advertising budget. A forecast predicts that more than 500 billion dollars will be spent on digital advertising alone this year on channels such as mobile ads, search ads, social media ads, native ads, email, display ads, and video. The multitude of advertising channels and the ever-evolving landscape, coupled with the difficult process of tracking channel-specific ROI, has made the digital advertising landscape highly complex and challenging for digital marketers. Add to this the adoption of ad blockers by users, privacy concerns, ad fatigue in users, and the prevalent digital marketing fraud. It will be quite complex to design advertising strategies for your business. Luckily for you, there are certain strategies that you can use to maximise your ROI on digital advertising campaigns while also safeguarding your brand reputation. Let us now discuss…