Customer Experience

Why is customer experience (CX) important for your business?

Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. In large part, it’s the sum total of all interactions a customer has with our brand. Customer experience is not just a set of actions. It also focuses on feelings. At every customer touchpoint, we can improve—or destroy—how our customers feel about us.

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