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Cost per acquisition is the cost associated with bringing a new customer to a business. CPA tells you how much each new customer costs the company. It is found by dividing the total amount spent on marketing and advertising by the number of new customers acquired in a certain period, such as a month. It is used to analyze how well an ad campaign or other initiative is working at attracting new customers and whether it makes financial sense for the company to continue pursuing it.
*Please ensure the reporting is done in the right spirit.
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