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"According to the American Marketing Association (AMA), a value proposition is a clear and unique statement that identifies what the organization will do for customers, how it will do it, and why it would be valuable to them. It's sometimes referred to as ""unique selling proposition"" or USP. It outlines exactly how the value you provide solves customers' problems and highlights what's different about your product or service when compared to others on the market.
*Please ensure the reporting is done in the right spirit.
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