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"If you've been working in public relations and marketing for a while, you've probably come across a comparison between the two. PR is regarded as an art form, whereas marketing is regarded as a science. Marketing is often thought to be a business activity aimed at promoting and selling a certain product, but public relations is more of a communication process aimed at fostering a positive relationship between a firm and its target audience.
*Please ensure the reporting is done in the right spirit.
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