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Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market.
Product Strategy
22 Resources
A product strategy outlines a company's strategic vision for its product offerings by stating where the products are going, how they will get there and why they will succeed. The product strategy enables you to focus on a specific target market and feature set.
User Research
9 Resources
User researchers use various methods to expose problems and design opportunities, and find crucial information to use in their design process.
Product Management Careers
1 Resources
The responsibilities of a product manager include developing products through market research. They then combine those findings with general requirements, specifications, timetables, pricing and plans to complete development and marketing strategies
Product Management Interviews
12 Resources
Want to be a product manager but don't know how to get started? We've got some great advice for you here.
Product Marketing
2 Resources
Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it.
Product Management Basics
13 Resources
Product management is an organizational function that guides every step of a product's lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.
Product Development Lifecycle
The product development life cycle is a series of consecutive stages that a product passes through. Usually, the entire path is broken into four periods – introduction, growth, maturity, and decline.
UX Design
6 Resources
This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
Product Experimentation
Product experimentation lets you measure the impact of the products you're building—testing small changes at scale, occasionally failing, and using the results to learn, iterate, and optimize.
Product Execution
16 Resources
Building a new product or adding new features to an existing one. Main phases of this stage are product development, internal and external testing, and the application of feedback results.
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