Digital Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services.

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

Marketing analytics is the process of collecting and analyzing product data from multiple digital sources to inform product and marketing strategies.

What is the meaning of performance marketing? Performance marketing is a digital marketing strategy that's driven by results. It's ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content