Sahil Mehta

Senior leadership at Sequoia funded edtech startup. Instrumental in setting B2C business from scratch & designing its product strategy 

Acquisition

• Spearheaded organic acquisition of 10,000+ new MAUs & 100+ transactions via search & app store optimization

• Executed data-driven SEO strategy, increasing organic impressions by 40% & traffic by 35%

• Optimizing Page Performance: Developed & executed a page speed optimization strategy; improved page load time by 20%; 

• Increased Google indexed pages by 10x in one year; conducted keyword research to identify high-value topics for new pages

• Implemented schema markup resulting in a 30% increase in organic traffic; researched high-value content areas for schema markup

Activation & Engagement

• Increased activation by 25% with targeted automated drips for diverse user segments, enhancing personalization & engagement 

• Boosted user enrolments by 35% by improving content discovery; revamped listing pages, reviews, ratings, & filters for seamless access

• Launched Resume Builder feature with multiple templates as an incentive for users to complete their profile

• Optimized content recommendations by 40% via better cataloguing & adding widgets across touchpoints

• Achieved a 6x increase in engagement time & 2x increase in completion rates on micro-learning videos by creation a playlist feature

LMS Cataloguing Platform

• Conceptualized & implemented a content cataloguing system to assess user's competency & personalize content recommendations

• Created a taxonomy of ~2,000+ skills across 20 different job functions to accurately categorize content, enabling 10,000+ users to explore & acquire micro-skills, developed processes & tools to sustain the skills taxonomy over time

Mentor Onboarding Platform

• Successfully onboarded & engaged over 300+ industry professionals from top companies as mentors on the platform, built a Glide-based marketplace app used by 100+ mentors every month to apply for 150+ hours of Live Sessions & Recorded content

• Integrated the application with Freshservice ticket management system to automate session booking workflows

User Communications Platform

• Centralized user communications across multiple channels, improving efficiency & consistency in communications, automated 75+ transactional communications, resulting in improved operational efficiency & cost savings

• Integrated delivery & read reports, enabling the marketing team to optimize messaging strategies & drive segmented engagement 

B2B Onboarding Platform

• Developed an onboarding framework to onboard users from our 500+ corporate partners

• Streamlined the B2B user onboarding process by implementing real-time customization options from the backend, resulting in a seamless & efficient onboarding experience that saved an average of 30 minutes per user & increased adoption rates by 50%

Quizzes & Assessments Revamp

• Introduced multiple question formats, Image-Based, Subjective Questions, Flashcards, Polls to enhance diversity of content supported

• Introduced Psychometric assessments with a custom UI based on evaluation methodology, to give a personalized assessment experience

• Introduced limited time period, paid, quizzes with start & end dates, & result times to enhance quiz flexibility & urgency

• Ensured integrity of results by introducing proctoring & anti-cheating features, automatic submissions, timeouts, & disabling text copy 

Led multiple projects in consumer research, customer experience, & NPS for clients in the Consumer & Internet space 

Customer delight & loyalty: Improved NPS & loyalty program for a leading Indian eyewear retailer

•        Devised a tiered loyalty program catering to different customer segments with incremental benefits across different tiers, mapped end-to-end journey & suggested ~10 major modifications to the website for driving greater adoption of loyalty program

Fintech consumer research: Detailed user research study to identify & prioritize product features for an upcoming neobank

•        Identified four key customer personas within the client’s target base & mapped out the value propositions & use cases for each, Built detailed financial journeys with specific pain points which the customer wants addressed

D2C personal care brands: Comparative market research study to understand consumer experience & preferences

•        Conducted a consumer study to understand user preferences, brand perception, repeat behavior, conducted mystery shopping study to map omnichannel user experience across discovery, order, payment, post-purchase journeys

Worked on a large-scale digital transformation project for one of the leading FMCG companies, primarily focusing on scaling & deployment

 Project Management for a digital transformation in a large FMCG company

•        Developed business case for Global Transformation Program - cost estimation, benefits & payback period for client budgetary approval

•        Created detailed global deployment plans for scaling pilot with 15+ initiatives across countries

•        Handled key requests on the global roll out strategy such as identifying and estimating consolidation opportunities, resourcing, IT needs

•        Conducted client workshops and built presentations for regular updates to the project steering committee

CX Enhancement through improvement in the Customer Care Operations for global telecom giant

•        Recommended improvement opportunities by identifying automation and elimination opportunities by mapping the existing processes

•        - Prioritized enhancement opportunities and estimated the efficiency impact by conducting time and motion study of the process

Proposals & Capability Decks

•        Worked on multiple proposals & capability decks for telecom, media and telecommunication clients on diverse solution such as Customer Experience Management, Geo-Planning, Revenue Assurance, Retail Transformation, Quad Play and Mobile Advertising

Certifications - Completed Certified Scrum Master training & Lean Six Sigma Black Belt training

Key Accomplishments - Nominated by the Director for exceptional performance in carrying out the global transformation project