WHO IS A PRODUCT MANAGER?

A PRODUCT MANAGER IS A PROFESSIONAL WHO OVERSEES THE ENTIRE DEVELOPMENT OF ANY PRODUCT, RIGHT FROM THE BIRTH OF THE IDEA TO THE FINAL RELEASE, INCLUDING THE LAUNCH OR UPDATE OF NEW FEATURES. A PRODUCT MANAGER'S ROLES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING.

CONDUCTING MARKET RESEARCH TO IDENTIFY CUSTOMERS' PAIN POINTS.
FINDING A SOLUTION TO THESE PROBLEMS. BESIDES BEING USEFUL FOR CUSTOMERS, THIS SOLUTION MUST ALSO BE PROFITABLE FOR BUSINESSES.
COMMUNICATING THEIR IDEAS OF THE PRODUCT WITH OTHER TEAMS THAT WILL BE INVOLVED IN THE DEVELOPMENT PROCESS LIKE ENGINEERING, DESIGN, USER EXPERIENCE, MARKETING, SALES, ETC., TO TURN THIS VISION INTO REALITY.
IDENTIFYING THE BEST DISTRIBUTION CHANNELS AND MARKETING STRATEGIES TO ACHIEVE THE BEST RESULTS.

WHAT IS THE ROLE OF A PRODUCT MANAGER?

SETTING A PLAN

A PRODUCT MANAGER'S PRIMARY RESPONSIBILITY IS TO SET A VISION AND STRATEGIC DIRECTION FOR THE PRODUCT IN THE ORGANISATION. FIRST, YOU NEED TO CREATE A PRODUCT MAP HIGHLIGHTING THE VARIOUS STAGES OF THE LAUNCH AND THE WAY FORWARD. THIS WILL MAKE YOUR TEAM AND ORGANISATION AWARE OF THE PRODUCT AND THE REASON BEHIND ITS LAUNCH. IT WILL ALSO AID IN PROJECT MANAGEMENT BY PROVIDING A VISUAL REPRESENTATION OF HOW YOUR PRODUCT WILL HELP YOU ACCOMPLISH YOUR GOALS.

ASSESSING IDEAS

EVERY ORGANISATION LOOKS FOR INNOVATIVE IDEAS AND UNIQUE THOUGHT PROCESSES BEFORE LAUNCHING A PRODUCT. CROWDSOURCING, CREATING AND CURATING IDEAS THAT WILL BENEFIT CUSTOMERS ARE THE RESPONSIBILITIES OF A PRODUCT MANAGER. TO ADVANCE THE PRODUCT STRATEGY, A PRODUCT MANAGER CONTROLS THE ORGANISATION'S IDEA MANAGEMENT PROCESS AND CHOOSES WHICH IDEAS WILL BE BENEFICIAL FOR PRODUCT DEVELOPMENT.

DECIDING ON PRODUCT FEATURES

PRODUCT MANAGERS RANK FEATURES CONCERNING STRATEGIC GOALS AND INITIATIVES TO DETERMINE THEIR PRIORITY. THEN, A PRODUCT MANAGER MUST MAKE CHALLENGING TRADE-OFF DECISIONS BASED ON THE VALUE A NEW FEATURE WILL PROVIDE TO CONSUMERS AND THE BUSINESS.

PROGRESS ANALYSIS AND REPORTING

GREAT PRODUCT MANAGERS ARE COMMITTED TO ACHIEVING OUTCOMES FOR BOTH CUSTOMERS AND THE COMPANY. TO FULLY COMPREHEND HOW YOUR PRODUCT IS FUNCTIONING, YOU NEED A COMPLETE PICTURE OF THE PRODUCT'S PROGRESS.

SCOPE OF PRODUCT MANAGEMENT IN INDIA

YOU MIGHT BE SURPRISED TO LEARN THAT SUCCESSFUL CEOS LIKE JEFF BEZOS, MARISSA MAYER, SUSAN WOJCICKI, AND SUNDAR PICHAI WERE ALL FORMERLY PRODUCT MANAGERS. SINCE A PRODUCT MANAGER IS ESSENTIAL TO A BUSINESS'S SUCCESS, THERE IS ALWAYS A GREAT DEMAND FOR THEM, AND ORGANISATIONS WORLDWIDE—INCLUDING INDIAN COMPANIES—OFFER COMPETITIVE COMPENSATION TO ELIGIBLE INDIVIDUALS. PRODUCT MANAGERS ALSO ATTRACT HANDSOME SALARY PACKAGES.

THROUGHOUT A PRODUCT'S LIFECYCLE, THEY REMAIN CRUCIAL. PRODUCT MANAGERS HANDLE EVERYTHING, FROM START TO FINAL IMPLEMENTATION, PROBLEM FIXES, AND UPDATES.

IT IS ONE OF THE HIGHEST-PAID BUSINESSES IN INDIA SINCE RECRUITERS IN EVERY ORGANISATION SEEK OUT THE BEST APPLICANTS AND ARE WILLING TO PAY TOP RATES TO THOSE WHO HAVE COMPLETED TRAINING AND EXPERTISE.

SKILLS REQUIRED TO BE A SUCCESSFUL PRODUCT MANAGER?

DOMAIN EXPERTISE

YOUR EMPLOYER PROBABLY HIRED YOU BECAUSE OF YOUR FAMILIARITY WITH YOUR INDUSTRY AND PARTICULAR PRODUCT LINE. HENCE, YOU NEED DOMAIN EXPERTISE IN THE FIELD.

LEADERSHIP QUALITIES

BEING A PRODUCT MANAGER, MANY EMPLOYEES IN YOUR FIRM LOOK UP TO YOU FOR DIRECTION. THEREFORE, IF YOU DON'T ALREADY POSSESS LEADERSHIP QUALITIES, YOU MUST DO IT RIGHT NOW.

OPERATIONAL SKILL

TO EFFECTIVELY MANAGE A PRODUCT, PRODUCT MANAGERS MUST GO DEEPLY INTO THE MINUTE DETAILS REQUIRED, SUCH AS GENERATING PART NUMBERS OR MAINTAINING A SPREADSHEET.

PROJECT MANAGER VS PRODUCT MANAGER - HOW ARE THEY DIFFERENT?

A PRODUCT MANAGER'S PRIMARY RESPONSIBILITY IS TO IDENTIFY THE NEED AND EXISTING GAPS FOR THE PRODUCT IN THE MARKET, WHILE A PROJECT MANAGER LOOKS INTO THE MINUTE DETAILS SHARED BY THE PRODUCT MANAGER AND TAKES A DECISION ON WHETHER TO MOVE AHEAD WITH THE IDEA OR NOT.
A PRODUCT MANAGER FOCUSES ON CREATING A PRODUCT STRATEGY, WHILE A PROJECT MANAGER FOCUSES ON BUILDING OVERALL TEAM COORDINATION.
GATHERING DATA AND CREATING PRODUCT ROADMAPS RELATED TO THE LAUNCHING OF THE PRODUCT ARE THE TASKS ACCOMPLISHED BY A PRODUCT MANAGER. IN CONTRAST, A PROJECT MANAGER WORKS TO SYNC INDIVIDUALS WITH THE ORGANISATIONAL OR PROJECT GOALS, MAPPING PROJECT RESOURCES AND PLANNING KPIS.

WHY TAKE UP A PRODUCT MANAGEMENT COURSE?

IN THE PRESENT DYNAMIC SCENARIO, WHEN THE CUSTOMERS' DEMANDS ARE EVER-CHANGING AND A NEW COMPANY IS ENTERING THE MARKET ALMOST EVERY DAY, ORGANIZATIONS ARE DESPERATELY LOOKING FOR WAYS TO SURVIVE THIS CUT-THROAT COMPETITION. THIS IS WHY THE DEMAND FOR A PRODUCT MANAGER HAS BLOSSOMED IN RECENT YEARS. HOWEVER, THEY NEED SKILLED PROFESSIONALS WITH THE PROPER KNOWLEDGE TO TAKE THE ROLE, SO UNDERSTANDING THIS WHOLE CONCEPT IS CRUCIAL FOR EVERY ASPIRANT.

BUT, THE ROLE OF A PRODUCT MANAGER REQUIRES SOME CORE SKILLS WHICH CAN NOT BE GAINED ONLY BY THEORETICAL KNOWLEDGE. YOU MAY THINK OF SOLUTIONS ON YOUR OWN, BUT CHOOSING THE MOST FEASIBLE OF THEM BY ELIMINATING THE OTHERS IS THE MAIN HURDLE THAT REQUIRES YOU TO HAVE AN IDEA OF YOUR BUSINESS AND A DEEPER UNDERSTANDING OF THE MARKET, REGULATIONS, ETC., PRODUCT LIFE CYCLE, AND OTHER TECHNICAL TOPICS. IT IS WHERE WE COME INTO PLAY.

OUR SELF-PACED COURSE CAN HELP YOU UNDERSTAND THE ENTIRE PROCESS RIGHT FROM THE STEP OF IDEATION TO MARKETING WITH A LITTLE BIT OF DESIGN AND TECHNICAL PERSPECTIVES COMBINED.
WITH 7+ WEEKLY LIVE WORKSHOPS, 10+ HANDS-ON ASSIGNMENTS, AND CASE STUDIES, YOU'LL ACQUIRE THE PROBLEM-SOLVING SKILL THAT YOU CAN OFTEN FIND MENTIONED IN PRODUCT MANAGER JOB DESCRIPTIONS.
WE HAVE MADE THE COURSE INTERACTIVE AND HELPFUL BY INCLUDING 25+ QUIZZES, EVENTS, AND VIRTUAL LECTURES FROM RENOWNED MENTORS TO KEEP YOUR KNOWLEDGE IN CHECK.
IN ADDITION, OUR CERTIFICATION IN THE FUNDAMENTALS WILL GIVE YOU AN ADVANTAGE OVER OTHERS.

WHO CAN TAKE THIS COURSE?

THIS COURSE DOES NOT HAVE ANY ACADEMIC OR TECHNICAL PREREQUISITES. YOU JUST NEED A CURIOUS MIND AND A PASSION FOR DEVELOPING PRODUCTS.

YOU CAN APPLY IF YOU ARE A ROOKIE AND WANT TO KNOW ABOUT THE BASICS OF PRODUCT MANAGER SKILLS SO THAT YOU CAN DECIDE WHETHER YOU WANT TO BUILD YOUR CAREER IN THIS SECTOR OR NOT.
YOU CAN ALSO APPLY IF YOU ARE ALREADY IN THE FIELD AND WANT TO BRUSH UP ON YOUR SKILLS AND KNOWLEDGE TO MAKE YOU EVOLVE WITH THE CHANGING ENVIRONMENT.

WHAT MAKES SEEKHO A GREAT ONLINE LEARNING PLATFORM?

LEARNING ONLINE HAS MANY BENEFITS, SUCH AS FLEXIBILITY, A PLETHORA OF OPTIONS, AND FIELD EXPERTS TO GAIN KNOWLEDGE. SEEKHO IS THE FIRST VIDEO-BASED LEARNING COMMUNITY THAT OFFERS INDIVIDUALS IN-DEPTH KNOWLEDGE OF TOPICS SUCH AS PRODUCT MANAGEMENT, CONSULTING, FINANCE, DIGITAL MARKETING, SUPPLY CHAIN MANAGEMENT, ENTREPRENEURSHIP, PERSONAL DEVELOPMENT, HR MANAGEMENT, ANALYTICS & DATA SCIENCE, AND PRODUCTIVITY TOOLS. IN ADDITION, EXPERT SESSIONS FROM 500+ INDUSTRY GURUS, LIVE CLASSES, QUIZZES, WORKSHOPS, DOUBT SESSIONS, CERTIFICATIONS, AND ACTIVE DISCUSSION FORUMS LET YOU GET A HOLD OF EVERY TOPIC AND STAND OUT FROM OTHERS IN THE CROWD.

ABOVE AN EXCEPTIONAL MENTORSHIP, WE PROVIDE STUDENTS WITH A PLATFORM TO GET HIRED IN ORGANISATIONS BY ENHANCING THEIR INTERVIEWING SKILLS, THUS WIDENING THE CHANCES OF BOTH EMPLOYERS AND EMPLOYEES TO GET THE BEST PROSPECT.

Rupali Jain

Principal Product Manager @ Nykaa | Ex-Flipkart | ISB | MNIT

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