Understanding Product Strategy: BlinkIt vs Big Basket

Product Strategy is the roadmap that takes us from where we are to where we want to be. How do you decide which customers you want to target and how do you get there? What does your product or service look like when you get there? And what do you need to do along the way in order to grow and scale successfully? We will explore these questions by analysing two very different companies: Blinkit - a grocery delivery startup, and Big Basket - an established e-commerce grocery retailer.