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Understanding Product Strategy: BlinkIt vs Big Basket

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Product Strategy is the roadmap that takes us from where we are to where we want to be. How do you decide which customers you want to target and how do you get there? What does your product or service look like when you get there? And what do you need to do along the way in order to grow and scale successfully? We will explore these questions by analysing two very different companies: Blinkit - a grocery delivery startup, and Big Basket - an established e-commerce grocery retailer.

Meet Your Instructor

Sravya Vsv

Sravya Vsv

Product @ Uber | ISB (Torchbearer Awardee) | BITS Pilani

Meet Your Instructor

Sravya Vsv

Sravya Vsv

Product @ Uber | ISB (Torchbearer Awardee) | BITS Pilani

What you'll learn

What is Product Strategy
Difference in Product Strategy of the two companies
Things to keep in mind when creating Product Strategy

Who can attend this event?

Product Aspirants

If you are inclined towards building a career in Product and have questions to ask.

If you are inclined towards building a career in Product and have questions to ask.

Working Professionals

If you are looking for avenues to achieve heights in your career

If you are looking for avenues to achieve heights in your career

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