Corporate Communications refer to the way in which business personnels communicate with the internal and external components of the organization. Customers and potential customers, Employees and stakeholders, media, general public and government agencies are some of these components. Corporate Communications is a vital process for every organization as it helps to build strong and meaningful relationships. Through Corporate Communication, an organization can share its values with the customers and thus build trust and loyalty. It helps to build reputation and a public image for the organization and gives access to new market opportunities. Corporate Communications helps in the promotion of goods and services as well. Social media, brochures, personal interactions ,newsletters, websites and videos are some examples of the mediums adopted by corporate communication. However, to be able to perform to the utmost potential and make sure that the organization’s message has been put forth well through these mediums, it's important for the corporate communications manager to possess certain skills. The 7 C’s of corporate communication are the skills that can help one achieve his target. The 7 C’s are : Clear, concise, concrete, correct, considerate, courteous and complete. To learn what these skills are in detail you must watch the video called ‘Understand 7 C’s of Business Communication’ by Tanya Singh.

Communication is one of the most important tools in any field. In order to make yourself heard, you have to have relevant techniques so that people pay attention to you. Corporate communication is a term that is used to define a set of skills that you require in order to thrive in the corporate world. In order to succeed anywhere, you need to have more than technical knowledge. If you are unable to express your ideas and concepts, you will often be left behind in terms of success and getting noticed. There are many different areas under corporate communication, which you need to be aware of. Some of these are media relations, internet communication, social media and website management, and business communication among others. You can learn more about it by watching this video. Some important skill sets that you require for excellent corporate communication include - Cross-cultural communication - You need to be able to hold conversations with people of different backgrounds. Quick understanding - Sometimes you may need to sort out problems on the spot. For this, you need to be able to grasp the intricacies of the situation at hand. Emotional intelligence - You should be able to know when to empathize and what kind of reactions to impart. When you meet a lot of people in the corporate world, which is inevitable, you need to be able to show a well-rounded personality. You can also gain experience by getting professional degrees. Most of these can be achieved online after doing a short course.

Hello Anindita. Corporate communications are the way through which businesses, organizations, and all in all workplaces communicate with both, the internal and external people to the organization or workplace. These people are current or potential customers or anybody in the interest of the business or workplace. They can be retailers, manufacturers, advertisement agencies. There are several courses for this field and to master any communication of this sort, your communication should involve a substance that you get through reading and studying on the same subject matters. A degree in journalism and mass communication would be a cherry on the cake and would give an imperative insight on the same. Many private institutions offer short-term courses for public relations managers, business and workplace communication, writing skills among others that can be learned.