Yes, definitely. Anything and everything that you follow passionately will help you in your life and job as all firms look for consistent and passionate individuals. However, do not just follow this hobby in order to write it on your CV but if you are actually passionate for it.

I agree with what Vibhuti says. The growth and achievement that you've displayed with your youtube channel is something that you can use as a catalyst to engage the attention of recruiters

In this growing internet world, content creation has become an intriguing side hustle for several. It helps in building a community, network and medium of sharing knowledge and exchanging meaningful dialogue. However, there is no understanding or concrete basis that it will help in getting placed. That depends on your abilities and knowledge that our beyond whichever business school you are from.