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Mastering The Art And Science Of Product Marketing

Free
schedule 32 Mins

Finding the true essence of Product Marketing. Ingredients for PMM recipe: messaging and positioning, buyer persona, product and solution launch, market and competitive intelligence

About this Course

When I started to learn about product marketing, I had to find out what our secret ingredients would be. This allowed me to redefine what product marketing means and establish a new definition or recipe for portfolio messaging, bringing our core value as PMM and true differentiator all in one name.


So, what are our secret ingredients in product marketing to drive product and solution adoption and industry growth?
  1. Buyer Persona
  2. Messaging and Positioning
  3. Product and Solution Launch
  4. Market and Competitive Intelligence
Course Content

Buyer's Journey - Elements of Product Marketing

A buyer's journey is a description of a buyer's journey to purchase. Buyers don't just wake up one day and decide to purchase a product or service. Buyers go through a process of evaluating, considering, and deciding to buy a product or service.

Messaging and Positioning - Elements of Product Marketing

How you present the value you provide is what positioning and messaging is. Positioning is the real-life reason you are telling your story in the first place -- and messaging is the actual content served to customers.

Product Launch and OKRs - Elements of Product Marketing

A product launch is not a destination, it's a journey. We need to measure true success by tracking the metrics post-launch. Every step in the launch is a milestone. The launch is complete when we meet our key metrics.

Meet Your Instructors

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

Meet Your Instructors

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

Div

Div

Mentor. Author. Explorer.

Div Manickam is a mindful soul and a believer in simplicity. From frameworks to mentoring, she enjoys sharing experiences on authentic leadership, mindfulness, mental wellbeing, and product marketing. Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. Div is exploring a portfolio life, one day at a time and grateful for all the miracles of life. https://divmanickam.substack.com/

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