In this course, you will learn about search engine marketing and the terminology of pay-per-click!
Websites need traffic- and this course will help you get it!
In this course, we will explore the tools used to drive traffic to websites in the form of pay-per-click advertisements. One can differentiate between different PPC types and understand what each is used for as well as where one would use them.
Finally, we will give you an understanding of how bidding works in PPC and walk you through setting up your campaigns as practice, so you can better utilize this tool when creating your own website once you have completed all the modules in this course
Search Engine Marketing
.Difference between SEM and SEO
.Pay Per Click
.Terminology
.Google AdWords
.AdWords Ad Formats
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