Introduction to Various Marketing Jobs in India
Marketing is an essential means of attracting and reaching the right audience and driving sales for your product or service. Almost all top companies worldwide allocate a substantial portion of their budget to planning and executing marketing strategies to stay competitive in the market.
The vast expanse of marketing functions has led to a significant rise in the demand for marketing professionals. In today’s fast-pacing digital world, demand for digital marketing experts has heavily surged. Inevitably, marketing jobs have transformed into lucrative careers. It is no wonder then that marketing jobs are one of the highest-paying jobs worldwide.
The Indian companies are not falling behind in recognizing the pivotal role of the marketing strategies and functions in their businesses. They are thus offering rewarding career opportunities in diverse marketing roles. This article lists a few top firms that recruit marketing professionals for different roles and positions and the salaries they offer to prospective recruits as per their experience.
Top Firms That Recruit Marketing Professionals
Hindustan Unilever (HUL)
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Marketing Manager | ₹0.3 Lakhs to ₹16 Lakhs | ₹8,21,341 | ₹60,424 – ₹61,953 |
Marketing Executive | ₹0.6 Lakhs to ₹3.2 Lakhs | ₹2,13,847 | ₹14,774 – ₹16,322 |
Digital Marketing Manager | ₹3.2 Lakhs to ₹37 Lakhs | ₹23,96,250 | ₹1,52,879 – ₹1,58,655 |
Digital Marketing Executive | ₹10.1 Lakhs to ₹11.2 Lakhs | ₹10,73,333 | ₹77,001 – ₹ 78,999 |
Source: AmbitionBox
Flipkart
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Marketing Manager | ₹17.5 Lakhs to ₹28 Lakhs | ₹21,54,167 | ₹1,39,972 – ₹1,45,165 |
Marketing Executive | ₹0.2 Lakhs to ₹3.5 Lakhs | ₹1,72,500 | ₹11,763 – ₹13,050 |
Digital Marketing Manager | ₹1.1 Lakhs to ₹30 Lakhs | ₹17,07,500 | ₹1,15,677 – ₹1,18,905 |
Regional Marketing Manager | ₹10.2 Lakhs to ₹15 Lakhs | ₹12,68,333 | ₹89,830 – ₹92,191 |
Social Media Marketing Specialist | ₹2.5 Lakhs to ₹4.5 Lakhs | ₹3,24,500 | ₹23,466 – ₹24,903 |
Source: AmbitionBox
Paytm
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Marketing Executive | ₹0.3 Lakhs to ₹3.4 Lakhs | ₹2,30,962 | ₹16,020 – ₹17,676 |
Senior Marketing Manager | ₹17.1 Lakhs to ₹32 Lakhs | ₹27,02,500 | ₹1,69,207 – ₹1,75,721 |
Digital Marketing Executive | ₹2.8 Lakhs to ₹4 Lakhs | ₹3,33,333 | ₹24,176 – ₹25,602 |
Manager – Marketing & Communications | ₹9.5 LPA – ₹16.8 LPA | ₹13,15,937 | ₹84,534 – ₹2,38,693 |
Search Engine Optimization Expert | ₹5.4 LPA – ₹6.9 LPA | ₹6,15,000 | ₹33, 485 – ₹51,378 |
Source: AmbitionBox
Reliance Jio
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Marketing Manager | ₹0.4 Lakhs to ₹17 Lakhs | ₹4,63,955 | ₹34,668 – ₹35,913 |
Product Marketing Manager | ₹6 Lakhs to ₹12.1 Lakhs | ₹9,18,571 | ₹66,820 – ₹68,530 |
Senior Digital Marketing Executive | ₹2 Lakhs to ₹3.5 Lakhs | ₹2,62,500 | ₹18,486 – ₹20,172 |
Marcom Manager | ₹2 Lakhs to ₹14.3 Lakhs | ₹10,05,000 | ₹72,506 – ₹74,377 |
Digital Marketing Manager | ₹2.5 Lakhs to ₹2.9 Lakhs | ₹2,63,333 | ₹18,553 – ₹20,238 |
Source: AmbitionBox
HDFC Bank
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Regional Trade Marketing Manager | ₹9.4 Lakhs to ₹10.5 Lakhs | ₹9,97,500 | ₹72,013 – ₹73,869 |
SEO Executive | ₹0.2 Lakhs to ₹2.5 Lakhs | ₹1,03,750 | ₹6,956 – ₹7,610 |
Digital Marketing Manager | ₹6 Lakhs to ₹18 Lakhs | ₹12,31,000 | ₹87,374 – ₹89,665 |
Marketing Coordinator | 0.4 Lakhs to ₹3.5 Lakhs | ₹2,25,833 | ₹15,647 – ₹17,270 |
Source: AmbitionBox
Eureka Forbes
Designation | Annual Salary Range | Average Annual Salary | Approximated Take-Home Salary (per month) |
Marketing Manager | ₹2.4 Lakhs to 8 Lakhs | ₹5,02,353 | ₹37,753 – ₹38,952 |
Marketing Coordinator | ₹4.5 Lakhs to ₹5.9 Lakhs | ₹5,10,800 | ₹38,431 – ₹39,620 |
Digital Marketing Executive | ₹2 Lakhs to ₹10.5 Lakhs | ₹8,12,500 | ₹59,842 – ₹61,354 |
Marketing Head | ₹3 Lakhs to ₹4.8 Lakhs | ₹3,69,000 | ₹27,041 – ₹28,424 |
Source: AmbitionBox
Zomato
Designation | Annual Salary Range |
Social Media Analyst | ₹3.3 LPA – ₹4.2 LPA |
Digital Marketing Head | ₹29.7 LPA – ₹42.6 LPA |
Digital Marketing Associate | ₹4 LPA – ₹11 LPA |
Source: AmbitionBox
Annual Average Salaries by Company – Digital Marketing Manager
Company | Annual Salary Range | Average Annual Salary |
Freelancer.Com | ₹2.4 LPA – ₹12 LPA | ₹5.9 Lakhs |
Accenture | ₹7.1 LPA – ₹29 LPA | ₹14.8 Lakhs |
Bajaj Finserv | ₹6.3 LPA – ₹18.8 LPA | ₹11.4 Lakhs |
ICICI Bank | ₹7 LPA – ₹20 LPA | ₹13.1 Lakhs |
TCS | ₹6 LPA – ₹20 LPA | ₹12.3 Lakhs |
Mahindra & Mahindra | ₹0.2 LPA – ₹18 LPA | ₹5.4 Lakhs |
Maruti Suzuki | ₹3.5 LPA – ₹23.2 LPA | ₹14 Lakhs |
Source: AmbitionBox
Average Salary Standards for Marketing Jobs in India
Designation | Average Annual Salary |
Digital Marketing Executive | ₹2 Lakhs to ₹6 Lakhs |
Digital Marketing Analyst | ₹3.6 Lakhs to ₹9.4 Lakhs |
Digital Marketing Manager | ₹ 6.2 Lakhs to ₹18 Lakhs |
SEO Specialists | ₹3.4 Lakhs to ₹8 Lakhs |
Social Media Marketer | ₹2.2 Lakhs to ₹5 Lakhs |
Source: Naukri
Conclusion
Digital and other ancillary marketing is a booming industry in today’s technologically advanced world. The fast-paced growth of digital marketing processes has created new marketing jobs and accelerated the demand for marketing professionals. Companies now offer competitive remuneration packages to potential marketing recruits to tap the best talent in the market. Upskill yourself with the new-age digital marketing practices to get an added advantage and a competitive edge in the talent market. Enrol in an all-encompassing course to learn digital marketing techniques and accelerate your career in this field. Join the Seekho Select Membership today to learn more!