Introduction to Various Marketing Jobs in India

Marketing is an essential means of attracting and reaching the right audience and driving sales for your product or service. Almost all top companies worldwide allocate a substantial portion of their budget to planning and executing marketing strategies to stay competitive in the market. 

The vast expanse of marketing functions has led to a significant rise in the demand for marketing professionals. In today’s fast-pacing digital world, demand for digital marketing experts has heavily surged. Inevitably, marketing jobs have transformed into lucrative careers. It is no wonder then that marketing jobs are one of the highest-paying jobs worldwide.

The Indian companies are not falling behind in recognizing the pivotal role of the marketing strategies and functions in their businesses. They are thus offering rewarding career opportunities in diverse marketing roles. This article lists a few top firms that recruit marketing professionals for different roles and positions and the salaries they offer to prospective recruits as per their experience. 

Top Firms That Recruit Marketing Professionals

Hindustan Unilever (HUL)

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Marketing Manager₹0.3 Lakhs to ₹16 Lakhs₹8,21,341₹60,424 – ₹61,953
Marketing Executive₹0.6 Lakhs to ₹3.2 Lakhs₹2,13,847₹14,774 – ₹16,322
Digital Marketing Manager ₹3.2 Lakhs to ₹37 Lakhs₹23,96,250₹1,52,879 – ₹1,58,655
Digital Marketing Executive₹10.1 Lakhs to ₹11.2 Lakhs₹10,73,333₹77,001 – ₹ 78,999

Source: AmbitionBox

Flipkart

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Marketing Manager₹17.5 Lakhs to ₹28 Lakhs ₹21,54,167₹1,39,972 – ₹1,45,165
Marketing Executive₹0.2 Lakhs to ₹3.5 Lakhs₹1,72,500₹11,763 – ₹13,050
Digital Marketing Manager₹1.1 Lakhs to ₹30 Lakhs₹17,07,500₹1,15,677 – ₹1,18,905
Regional Marketing Manager₹10.2 Lakhs to ₹15 Lakhs ₹12,68,333₹89,830 – ₹92,191
Social Media Marketing Specialist₹2.5 Lakhs to ₹4.5 Lakhs₹3,24,500₹23,466 – ₹24,903

Source: AmbitionBox

Paytm

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Marketing Executive₹0.3 Lakhs to ₹3.4 Lakhs₹2,30,962₹16,020 – ₹17,676
Senior Marketing Manager₹17.1 Lakhs to ₹32 Lakhs₹27,02,500₹1,69,207 – ₹1,75,721
Digital Marketing Executive₹2.8 Lakhs to ₹4 Lakhs₹3,33,333₹24,176 – ₹25,602
Manager – Marketing & Communications₹9.5 LPA – ₹16.8 LPA₹13,15,937₹84,534 – ₹2,38,693
Search Engine Optimization Expert₹5.4 LPA – ₹6.9 LPA₹6,15,000₹33, 485 – ₹51,378

Source: AmbitionBox

Reliance Jio

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Marketing Manager₹0.4 Lakhs to ₹17 Lakhs ₹4,63,955₹34,668 – ₹35,913
Product Marketing Manager₹6 Lakhs to ₹12.1 Lakhs₹9,18,571₹66,820 – ₹68,530
Senior Digital Marketing Executive₹2 Lakhs to ₹3.5 Lakhs₹2,62,500₹18,486 – ₹20,172
Marcom Manager₹2 Lakhs to ₹14.3 Lakhs₹10,05,000₹72,506 – ₹74,377
Digital Marketing Manager₹2.5 Lakhs to ₹2.9 Lakhs₹2,63,333₹18,553 – ₹20,238

Source: AmbitionBox

HDFC Bank

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Regional Trade Marketing Manager₹9.4 Lakhs to ₹10.5 Lakhs ₹9,97,500₹72,013 – ₹73,869
SEO Executive₹0.2 Lakhs to ₹2.5 Lakhs₹1,03,750₹6,956 – ₹7,610
Digital Marketing Manager₹6 Lakhs to ₹18 Lakhs ₹12,31,000₹87,374 – ₹89,665
Marketing Coordinator  0.4 Lakhs to ₹3.5 Lakhs₹2,25,833₹15,647 – ₹17,270

Source: AmbitionBox

Eureka Forbes

DesignationAnnual Salary RangeAverage Annual SalaryApproximated Take-Home Salary (per month)
Marketing Manager₹2.4 Lakhs to  8 Lakhs₹5,02,353₹37,753 – ₹38,952
Marketing Coordinator₹4.5 Lakhs to ₹5.9 Lakhs₹5,10,800₹38,431 – ₹39,620
Digital Marketing Executive₹2 Lakhs to ₹10.5 Lakhs₹8,12,500₹59,842 – ₹61,354
Marketing Head₹3 Lakhs to ₹4.8 Lakhs₹3,69,000₹27,041 – ₹28,424

Source: AmbitionBox

Zomato

DesignationAnnual Salary Range
Social Media Analyst₹3.3 LPA – ₹4.2 LPA
Digital Marketing Head₹29.7 LPA – ₹42.6 LPA
Digital Marketing Associate₹4 LPA – ₹11 LPA 

Source: AmbitionBox

Annual Average Salaries by Company – Digital Marketing Manager 

CompanyAnnual Salary RangeAverage Annual Salary
Freelancer.Com₹2.4 LPA – ₹12 LPA₹5.9 Lakhs
Accenture₹7.1 LPA – ₹29 LPA₹14.8 Lakhs
Bajaj Finserv₹6.3 LPA – ₹18.8 LPA₹11.4 Lakhs
ICICI Bank₹7 LPA – ₹20 LPA₹13.1 Lakhs
TCS₹6 LPA – ₹20 LPA₹12.3 Lakhs
Mahindra & Mahindra₹0.2 LPA – ₹18 LPA₹5.4 Lakhs
Maruti Suzuki₹3.5 LPA – ₹23.2 LPA₹14 Lakhs

Source: AmbitionBox

Average Salary Standards for Marketing Jobs in India

DesignationAverage Annual Salary
Digital Marketing Executive₹2 Lakhs to ₹6 Lakhs
Digital Marketing Analyst₹3.6 Lakhs to ₹9.4 Lakhs
Digital Marketing Manager₹ 6.2 Lakhs to ₹18 Lakhs
SEO Specialists₹3.4 Lakhs to ₹8 Lakhs
Social Media Marketer₹2.2 Lakhs to ₹5 Lakhs

Source: Naukri

Conclusion

Digital and other ancillary marketing is a booming industry in today’s technologically advanced world. The fast-paced growth of digital marketing processes has created new marketing jobs and accelerated the demand for marketing professionals. Companies now offer competitive remuneration packages to potential marketing recruits to tap the best talent in the market. Upskill yourself with the new-age digital marketing practices to get an added advantage and a competitive edge in the talent market. Enrol in an all-encompassing course to learn digital marketing techniques and accelerate your career in this field. Join the Seekho Select Membership today to learn more!

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