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Shweta Balambal

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The MBA in marketing degree is one of the most coveted and sought-after specialisations by students from a business and non-business bachelor’s academic background. It is a two-year post-graduate degree where students learn the technical and soft skills required by a marketing professional. The MBA in marketing degree opens up the door to endless possibilities. With this specialisation, students can look forward to lucrative career options in diverse fields. The typical job role of an MBA in marketing graduate involves promoting a company’s product and services through different offline and online channels. They craft marketing strategies to help the company gain visibility and increase sales. Here is a look at some available career options for students after an MBA in marketing. Brand Manager A brand manager is responsible for creating and maintaining the overall brand identity that resonates with the target audience across various channels. They help develop and shape…

The Indian unicorn, Byju’s, has undertaken a spate of buyouts in the previous year that have helped it enhance its core products. During the Covid-19 epidemic, the Indian ed-tech unicorn used an aggressive acquisition strategy to become the world’s largest firm in the field. One of India’s top digital unicorns, Byju’s, is valued at $22 billion. These purchases include augmented reality firm Whodat in Bengaluru, upskilling platform Great Learning in Singapore and digital reading platform Epic in the United States. According to Tracxn statistics, Byju’s has spent over $2.6 billion on acquisitions in 2011. Most of these partnerships — particularly the big-ticket ones – occurred after the Covid-19 epidemic, which boosted online schooling. Highlights of Byju’s Byju’s, unlike many other learning platforms, has become a one-stop-shop for all afterschool learning needs.They provide tailored education for pupils ranging from kindergarten to job applicants taking competitive tests.Byju’s is also not your usual…

A good user story tells you what’s motivating the user and what problem they want to solve. In order to make an informal description that is actually easy to understand for both consumer and the creator, requires a proper system. Like this one below: Hence we need a template that defines 3 things for the PM, What to produceHow to produceWhom to produce. Once all three questions are answered it becomes easier to follow the framework. Let’s take an example to understand it more precisely. As a registered user on a website, I want to change my password so that I can keep my account secure, or as a mobile app user, I want to save my data to the cloud so that I can access it from other devices. In both the above statements you can see that all the 3 questions have been answered and a simple one-line…

What is User Story? A user story helps the business to divide its plans to achieve its objectives into performable tasks. User stories are important since they keep the teams’ focus on the user and how a certain product feature will benefit them. One of the most important parts of a user’s story is to understand from their point of view. Additionally, it helps the teams to manage workflow with both speed and flexibility. Last but not the least, it encourages collaborative, creative thinking. By stating the why but not how they empower designers and engineers to build with the right goal in mind. There are certainly two parts to this first from the viewpoint of business and another from the viewpoint of individual consumers. Let’s discuss the company’s viewpoint first. Hence it makes the coding work look easier. It also adds a human factor to the software by taking…

What do you think a user story really is? Why is it important for both customers and businesses? A typical definition for a user story is a software development tool such as a productivity tool used to determine exactly what is desired from the software so that codes can be accurately created. But a user story is a lot more than that.  The product design process/product developer will be perfect if it is working in a respective manner. User story format helps in better understanding the usefulness of the product from the customer perspective and helps in achieving customer success and satisfaction. Structure of a User Story To understand, let’s take an example, if you want to deposit in your bank account, what you’d admire as a customer from the app or website of the bank is a smooth and fast transaction because that was the sole purpose behind introducing…