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After the activation of new users by persuading them to take action, we will want to monitor how many of these users are continuing to show interest in our product. They could accomplish this by returning to our product over a period of time, visiting our website, opening our company's emails, or subscribing to your RSS feed. All of this is part of the retention channel, where as when people suggest our company or product to friends and coworkers, it is called as the referral stage.
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