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"- PR campaigns that are successful will always benefit your business. Whether you want to increase brand awareness or promote a new product/service, having a PR team on hand is hugely beneficial. How do you measure the results of the campaign? - Firstly we need to understand what metrics are used to measure PR campaigns and the ROI they provide: – Number of new customers acquired – Increase in sales volume – Increase in brand visibility All things considered, there are many more types!
*Please ensure the reporting is done in the right spirit.
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