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The question “what is your favorite product and why?” is key in product manager interviews. Out of the hundreds of PM interview questions that we studied, this question alone made up 11% of the product design category. So it’s very likely that you’ll have to answer this question. Though it may appear simple, interviewers will expect thoughtful, structured answers that demonstrate your critical thinking and product sense. You’ll need to answer using a clear framework. The good news is that we’ve found one for you!