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Series / What Are User Personas? Create A User Persona in 3 Steps
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What Are User Personas? Create A User Persona in 3 Steps
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About This Mini-Course
A user persona is a fictional representation of your target audience. It's not just an image, though—it's a story that represents the goals, behaviors, and characteristics of the people who will use your website or product. In this series, Surbhi Jain, Product Manager at Amazon, will explain how you can create a user persona in three simple steps.