How Sensory Priming Influences Behavior

We all know the power of music and how it affects our moods. Do you know what else influences our moods? Cues from other senses which we often don’t notice. This is called sensory priming. Sensory priming is a subtle process that happens when our brains are exposed to small or indirect cues. In this series, we'll explore the different ways in which we are influenced by primes, including how you can use sensory priming for persuasion and branding.