A product owner is one of the most integral members of the ‘scrum’ team that works towards a project’s outcome. The product owner maximises a product’s value and manages and optimises the product backlog. But what is Scrum? Scrum is a software development framework to enable a team to self-organise and communicate. Scrum allows participants according to Agile rules and helps them act fast (1). The product owner’s responsibilities are concrete. They create the product backlog and determine user stories. They are the primary contact points for the customer and identify the product requirements. The prioritised set of customer needs that the product owner forms is used to implement future features. The product owner’s roles are also to help and guide the development team regarding user requirements. Find out what product owners do exactly further. 

Roles & Responsibilities Of A Product Owner

Now that you know the answer to ‘What is a product owner?’ Here are some key roles and responsibilities the product owner has to play. 

Manage the Product Backlog 

The product owner manages the product backlog. They define the backlog and all the items in it should be elaborately described. Product owners prioritise and order it correctly so that there’s a priority list. This list should align with the customers’ visions and goals. The product owner also evaluates the development team’s work and gives constant feedback. They ensure that the backlog gets communicated precisely to everyone to avoid confusion. The Scrum team gets clarity on all the requirements and user expectations via the product owner. 

Development Stages 

A product owner has to actively get involved in product development. Due to the fluctuations in customer goals and objectives, the product owner has to constantly monitor them and communicate them to the development team. They also need to be there for every review call and meeting. You need to take initiative and take part in sprint review meetings to identify where improvements could be made.

Point of Contact 

The product owner is the main point of contact for all the stakeholders. They have to ensure a valid buy-in from all the customers and the development and management teams. This is essential for the easy execution of product and project delivery ultimately.

Customer Vision 

The product owner is also responsible to get a clear perspective on customer objectives and goals. They need to properly communicate this with the appropriate stakeholders like the Scrum master, development team, project team, and business managers. 

Progress Evaluation 

The product owner has to monitor the phases of every product development cycle. They must get involved in the review of the product development and postulate ideas for improvements or changes for the customer. According to the feedback they get from the product owner, the development team has to make necessary modifications to the features. 

Importance Of Product Owner

A product owner understands where the company should spend money. If you have one on board you understand how you can save money on certain aspects and invest in some. Here are some of the responsibilities of the product owner

  • Prioritises and helps the team focus on important matters.
  • Suggests product functionality after considering a substantial return on investment. 
  • Enhances the process for user validation or quick market. 

Product owners are a great measure to facilitate communication between different stakeholders, optimise product creation, visualise product complexity, support short and long-term planning, and use a defined backlog to promote development efficiency. 

Skills Required To Be A Product Owner 

There are certain skills you need to become a successful product owner. Here is a breakdown of some of the basic skills. 

Analytical Skills

A product owner prioritises assessing, managing, and approving the product backlog. Therefore, they must have trained skills as an analyser and must critically evaluate product problems and updates to help formulate ideas and deal with situations faster. 

Communication Skills 

Product owners are the communication link between consumers, the development team, and ultimately, the stakeholders. Therefore, they need active listening and communication skills to understand the needs of every party. They need to decipher the requirements and concerns without losing anything in translation. 

Collaboration Skills 

Their collaboration must be top-notch as a product owner considering They’re the middleman of your team. They must be comfortable working with teams and develop them to be better. Some of the roles that they might be doing include delegation, conflict solutions, and working with many emotions and personalities. A product owner needs to be capable of handling their team and pushing them to overcome their weaknesses and focus on their strengths. 

Technical Skills 

A product owner must have some tangible technical expertise like design, UX, development, and coding. They must be familiar with these areas to work well as a product owner. 

Project Management Skills

Product managers should be able to work in different frameworks for project management. They must be familiar with different and relevant ideas and terminology. Although your job is not that of a project manager, they still need to understand the processes involved in project management. They should have the confidence to actively lead a team and get project goals met.


The customer’s needs depend completely on the product owner if you notice. They need to have domain experience and knowledge so that they can understand the industry better than anyone. A product owner’s leadership and communication skills are commendable. They’re responsible for every interaction between the many stakeholders involved. Product owners need to maximise the value of the product and prioritise the list of needs. It’s a challenging job to become a product owner. However, it’s rewarding!

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