For those of you who don’t know the story of Indian Paints, let us give you some background on the long and rich history of Indian Paints. Previously, consumers in India had no confidence in their ability to apply paint on their walls; they felt DIY was a low-status activity. Contractors made the purchases instead of homeowners. The shops were dark and congested, with countless jars of paint and a miserable shopping experience. Asian Paints, as the category leader, changed that. It recognized that growth required adaptation; they saw an opportunity to change how people viewed paint shopping. So, having said that, we can say that gone are the days of the dark, cramped, and dingy Indian paints store. Asian paints experience center has pioneered an entirely new category of color and home décor stores for expressing color with the Asian paints building color images. Easy-to-use tools and a simple…